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The Two Business Strategies: Cost Leadership and Benefit Leadership [And Where Michael Porter Missed The Mark] - Ignition Framework
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A firm that pursues a cost leadership strategy: A. seeks cost efficiency in a broad market setting. B. is too interested in lowering costs to bother with technological advances. C. rarely learns
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Competitive Advantage: Creating and Sustaining Superior Performance: Porter, Michael E.: 9780684841465: Amazon.com: Books
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